#LowCountryExcellence

In case you haven’t heard by now, we have another South Carolina native making us proud! The hair and beauty industry, combined with the growth of the internet, social media, and social influencers has helped to create moguls from everyday people we’ve enjoyed watching on Facebook, Periscope, Twitter and Youtube.  One of these influencers, Pamela Booker, is a Beaufort, South Carolina native that we’ve watched on the social app, Periscope for some time.   Her love for natural hair and natural beauty, her love for giving us valuable and fun content, and the passion she shows in regards to her Lowcountry roots, has made her a Periscope fave. Her brand Koils By Nature, according to her website cosigns the love she has for natural hair and the Lowcountry; her site states:

“We love to see people living their dreams, building their brands, and becoming successful entrepreneurs; but the joy you feel when you see someone from your neck of the woods, the Lowcountry, a Gullah Pamela Booker, Coils By Nature will be in Target Stores January 28th! This is an amazing move.”

In her announcement via Periscope, Booker shared that her “Koils By Nature” brand will be in 49 stores nationwide, and by May 2018, the brand will be rolled out in 100 Target stores!  She explained her excitement on Periscope:

“Its like when when a person hears they’re song on radio, I can’t wait to see my stuff in stores, on shelves, with the skew number – I am going to lose my mind!”

Although as of today, out of the 100 stores where Koils By Nature will be sold, these will not include stores in South Carolina or Florida, the hope is that the demand will be so great Target will continue to roll out Booker’s products in all Targets across the country.  But for now, 100 stores isn’t too shabby!  From California to New York, Pamela Booker and Koils By Nature is now a national brand!

Words Of Encouragement & Honoring Her Lowcountry Ancestors

In her announcement on Periscope, Pamela shared with the viewers her struggle with fear, and how she had a fear of success, because of where she is from.  She stated that fear of success crippled her for a while; but she was able to conquer it.  She spoke about why knowing your “WHY” is so important in business.  Your “WHY” is the reason you are choosing to embark on your particular business, and your WHY cannot be money! She advised viewers to make certain to know what is our “WHY”.  She went on to discuss her “WHY”; it is a beautiful and significant testament, especially for those of us from the lowcountry:

“My WHY is my ancestors. John Wright, Jackie Jenkins, they were born slaves in South Carolina.  And Diana, who was brought over here on a slave ship; she is my fifth generation grandmother, the furthest I could go back.  And its honoring them.  It is because of them that I am here. It is because of Jackie Jenkins that I am still here.  It is because of John Wright that we still have land in our family that he purchased.  Twenty-Two acres, so many years ago.  He lived to be 78 years old; he was born a slave and lived to be 78 years old.  My great-great grandfather, Alfred Jenkins was his son.  And then, my grandmother, Rebecca Wright Jenkins, was his daughter.  So, I honored them – that is my WHY.”

She also went further to discuss that her children, grandchildren, and great-grandchildren are a part of her “WHY”; Booker explains that she wants to build a legacy for them.  Booker added, “If my fourth generation grandfather could leave me, and a lot of my cousins 22 acres of land, then I can leave my family something greater!”

Her entrepreneur, fourth generation grandfather was able to pass down a legacy and be inspiration to Booker.  That is not only inspiring for Booker, but it gives hope to so many of us who are from the Lowcountry and are watching Pamela Booker build a brand that will be known from the east to west coasts.

Pamela Booker also explained that she is excited to share the store shelves with other successful, hair mavens that are already in stores.  She also gratefully shared that those same friends have been rooting her on.

Although the brand isn’t in Lowcountry stores just yet, the Lowcountry still has to get behind Pamela.  We can (1) Log on to Koilsbynature.com and purchase some of her amazing products, (2) Tweet / Facebook Target and let them know we need to have this brand on shelves in our South Carolina stores!

Catch her entire announcement on Periscope before it expires; click here! Thank you Pamela Booker for being an inspiration to so many in the hair and beauty industry, to all of the women watching you work, and to those of us here in the the Lowcountry; we wish Koils By Nature much success!