Nike has a new product for Muslim women that is actually pretty cool. A head cover called the “Nike Pro Hijab” is set to launch Spring 2018. The hijab was developed at many female athletes complained about wearing traditional hijabs during athletic competitions. For example, UAE weightlifter, Amna Al Haddad voiced her concerns about the weight, potential for a head covering to shift, and its lack of breathability interrupted her focus.
Nike heard the concerns of these female athletes, saw a need, and launched a 13-month task of researching and developing this single-layer, pull-on, lightweight, polyester design – which can be found in dark and neutral colors. Not only is it lightweight, it is more breathable than traditional headscarves, but remains opaque, which is still a requirement for women from the Muslim culture.
In a statement, figure skater Zahra Lari was emotional and excitement about this innovative Nike product and is already using it. Lari said,
“I was thrilled and a bit emotional to see Nike prototyping a Hijab. I’ve tried so many different hijabs for performance, and … so few of them actually work for me. But once I put it on and took it for a spin on the ice, I was blown away by the fit and the light weight.”
Nike not only created this dope product, they also launched a very controversial video, that went viral, depicting female athletes in the Muslim world. The video however, did offend some who thought it was a bad depiction of life in Arab countries. Check out the video and Nike’s new products, and continue to applaud companies who are still working on adapting to diverse and beautiful world.