LBJ 16

Lebron’s sneakers were released on last week, and in less than 5 MINUTES, were it sold out thanks to the women of Harlem Fashion Row.   created Lebron’s newest sneaker edition, the “LBJ 16” sneaker for NIke.  This is the first time in history women of color have designed any of Lebron’s sneakers.

In a creative campaign to celebrate the launch of the new Lebrons,  Nike promoted it as the “STRONGEST” campaign.  Lebron took this time to celebrate the strongest women and most powerful in his life, including his wife Savannah, daughter Zhuri,  hismom Gloria,  Serena Williams, Lena Laithe, and other popular female celebrities. At the Harlem Fashion Row awards, Lebron took this time to praise the power of black women.

Lebron and Nike seem to be having an exceptional year.  Keep up the great work, can continue to trailblaze for the culture.