Beyonce Boosted Red Lobster’s Revenue with One Lyric
Queen Bey Does it again!
And this time it’s with Red Lobster.
After the surprise release on Tidal of her new video and single “Formation” , Queen Bey talks taking your man to Red Lobster after he umm….well hits it right ( in so many words). Lol. The diva herself has up the sales of the famous restaurant by 33% since the song dropped on Saturday (February 7th) , just the day before the Super Bowl were she would perform the single live for the first time.
The company is even talking on naming the famous Cheddar Bay Biscuits to “Cheddar Bey Biscuits” because of the huge endorsement from the Queen herself. And the crazy thing is Red Lobster had no clue of the song or that they were in the lyrics until they looked to Twitter and Instagram.
Red Lobster’s CEO Kim Lopdrop told USA Today:
“We had nothing to do with the song and had no advance knowledge of it being released. We learned about it by seeing that we were trending as number one on Twitter, which is probably the first time that has ever happened.”
Since then the famous drink the “Bay Breeze” has been changed to the “Bey Breeze” due to the infamous amount of fans the restaurant now has, and with Crabfest already underway and Valentine’s Day around the corner they are sure to have more of an increase in sales soon.
The restaurant trended with over 300,000 mentions, 14,200 likes and 13,600 retweets! And it’s the most they have received in Twitter History. What a movement from the Beyhive! Giving the restaurant fame across the world via social media, and to think the restaurant was having a decline in sales. Well looks like that is all over now. Talks of more changes in the menu are also rumored for the restaurant, so we shall see how strong the movement is.
-A.C.T.
Aqueilla C. Terry, commonly known to many of her followers as “A.C.T” ; is a talented artists of this generation. Born and raised in Richmond, VA is truly a gem of her time. She has been writing for over 10 years as a young child to know a young woman in a world were “words” are her weapon of choice to achieve success. Often considered to be Erykah Badu’s daughter for her way with words, style, presence, music selections and overall persona. A.C.T. is definitely going to take over the world with wide range of creativity. Her ambition is driven by her will to succeed in reaching her goals, but by doing so by remaining herself along the journey. A.C.T. redefines the young black woman by sticking to her beliefs and who she is inside.
