How Kendrick Lamar Taught Us To : Go Against The Industry

Instead of going against the grain as usual these rappers have chosen to go for the gut of the industry to speak on the reality of the music that is being played today. Real Hip Hop Heads have had the conversations about how some music shouldn’t be played on the radio or being in the ears of young people. I mean don’t get me wrong just about every generation has its share of “ratchet” music whether it was just called something , hey if you go peel about some tracks from the 60s -70s you will hear some interesting things…just saying.

But music today has gone way past “too far” with so much being allowed on the radio that eventually somebody was going to say more than enough…..

Now, our first artist was J. Cole with the release of freestyles as “4 your Eyez Only” dropped, remember

“Clap at the fake deep rappers

The OG gatekeep rappers..

The would-you-take-a break-please rappers

Bunch of words and ain’t saying sh***, I hate these rappers

Especially the amateur eight week rappers

Lil’ whatever—just another short bus trappers

Napoleon complex, you this tall rappers

The streets don’t f*** with you , you Pitchfork rappers

Chosen by the white man, you hipster rappers”-J.Cole

A verse as powerful as he is coming for the industries NECK with this one, simply because of the so called “talent” on the air waves and social media. He was coming for all the “ratchet –ness” that is plaguing the industry today because talent is barely present anymore .well that is if you talk to a 15 year old or somebody in the neighborhood that only listens to the radio period. I mean you can tell a lot about a person based off their playlist.

But then a force to be reckoned with came THROUGH!!!!!!

KING KENDRICK!!!!!

With the drop of “The Heart Part 4” where he clearly is addressing not only politics and someone who shall remain nameless that is tiptoeing around his name.

But then there was HUMBLE….

Were the words are so cut throat …….there is no need to sit here and type them here….

Kendrick Lamar not only comes for the industry with the words, but in the visuals of the video as well. He even gets into the photo shop craze of the world using millions of filters. King Kendrick basically comes for the world in 6 minutes. Addressing various issues conceding the music industry and how it has turned into a Jim Crow show of “talent” instead of realness.

The hunger for real hip hop is at an all-time high because of the lack their of even though talent still exist.

Lamar even warned everyone to get it right by the album release date … If you haven’t had a chance to check out this piece of hiphop art, check out a sneak peak below.

-A.C.T.

4/2/17