As old hip-hop heads continue to sound like bitter old guys trying to flex on a new crop of hip-hop all stars, the youngsters are continuing to prove to the world that they are about the business of rap and enterprise. Hip-hop pundits, time and again have proclaimed that many of these rappers would be one-hit-wonders, but these young, future moguls are determined to leave their footprint in the world of hip-hop and prove the naysayers wrong.
Lil Yachty has taken much of the heat this past year from dj’s, rappers, and bloggers who have tried to pin him as the head of the “mumble rappers”, but Yachty continues to press on and has landed a deal with a well-known fashion brand. On Saturday, the 19-year-old rapper announced via his Instagram that he would be joining the Nautica Team as Creative Designer for their Capsule Collection. Not only would he be taking on a designer roll, but Lil Yachty has also been the face of the brand for the Urban Outfitter’s collection.
Lil Yachty has single-handedly invigorated the brand by rocking the gear and guess what, the folks at Nautica are very pleased. In a press release the President of Nautica, Karen Murray stated:
“We are excited to be collaborating with Lil Yachty this year. He is much more than just a music artist. He is a creative soul. His innate passion and affinity for the brand, fabulous taste level and the way he looks in our clothes, make him the perfect partner for the Nautica brand.”
This announcement comes on the heels of rapper also making it in the 30 under 30 list for Forbes Magazine of musical influencers. Lil Yachty seems to be having a great start to his new year.
Syllabus Magazine, the Carolina’s source for Music, Culture and Fashion
