Recently, the promoters for SXSW issued a statement warning artists about ‘Pay-to-Play’ scams related to the 9 day music festival held in Austin, TX each year. If you haven’t heard, South By Southwest (SXSW) is one of the country’s biggest film, interactive media, and music festivals. SXSW brings in over 2,000 performers from across the country, the performers have to be invited to perform at official SXSW events. Performers must provide their own transportation and lodging, but they are given a cash payment for their performance and they are given access to all SXSW music events.
Not only, are they paid but there are over 57,000 fans in attendance; along with high-profile industry players who are asked to participate in forums and panel discussions. Everyone from President Barack & Michelle Obama all the way to billionaire moguls like Diddy and Mark Cuban, have all been a part of SXSW panels. The most elite people from record labels, magazines, the film industry, and tech attend this event-and provide artists a chance for once-in-a-lifetime exposure to real decision makers.
God’s Kid. Editor-in-Chief of Syllabus Magazine. Concerned Citizen. Gamecock. MBA. Made in Charleston.
