Step Yo Street Game Up

If you learn anything from gangs and gang culture in L.A., our hope is that you can learn about how business savvy they’ve become. Nipsey Hussle was a known member of the Crips, and while he was alive he created the phrase “The Marathon Continues”. In 2018, L.A. The Crips became an LLC, and have been making big business moves ever since. Their most recent move happened on May 16th when the Crip organization filed to trademark Nipsey’s phrase, “The Marathon Continues”.

Plans for “The Marathon Continues” will be used by The Crips organization to provide a number of services for the community. These services include: conducting youth sports programs, developing education manuals for others in the field of community organizing and gang prevention/intervention, entertainment services, and the creation of a documentary on all streaming platforms.

The Crips have released a press announcement to discuss how the organization plans to rebrand in order to focus on the local South L.A. community.

As business savvy as Nipsey was, he never got an opportunity to register the trademark of his phrase, “The Marathon Continues”, despite this being the name of his mixtape and the name of his clothing brand. Also, there has been no announcement if Nipsey’s family has approved the use/ownership of this phrase by the Crip organization. Now, if Nipsey’s family has not approved of the Crip organizaation taking ownership of this phrase, then someone will need to discuss how the children of Nipsey Hussle should also have some sort of stake in the now trademarked catchphrase. So far, there has been no indication about how the family feels about this business move.